Roadmap & Future Plans

Roadmap

Phase 1: Owning and Protecting African Wilderness

Our initial focus is to empower individuals worldwide to purchase and safeguard a piece of African wilderness. Through our marketplace, anyone will be able to purchase land blocks in a range of sizes in different reserve locations, becoming part of a global community committed to conserving our planet. As the business, R3WILD will hold title of the land, ensuring its management, protection and preservation. Landholders will enjoy exclusive perks, actively participate in community initiatives and conservation decision-making, and have full transparency into the progress of our projects. Additionally, we will introduce an animal marketplace, where individuals can acquire digital replicas of real-life animals, further strengthening the connection between our supporters and the natural world.

Phase 2: Commercial Benefits

In our second phase, we plan to expand the opportunities for individuals and groups to invest in land with the potential for commercial benefits. Land holders will be able to receive carbon and biodiversity credits from the land they own, contributing to their environmental impact and ESG points. Moreover, we recognize the immense potential of eco-tourism and its role in sustainability. By partnering with R3WILD, holders of certain areas and land sizes can explore opportunities to generate revenue through eco-tourism activities. R3WILD will share expertise in land management and assist in establishing unique tourism entities, ensuring that our conservation efforts go hand in hand with economic benefits for our holders.

Our roadmap represents a progressive journey toward redefining conservation and land ownership. Our aim is to start with simple land custodianship, and steadily expand our impact, to create opportunities for financial growth and sustainable development.

Go-to-market Strategy

Our go-to-market strategy is designed to achieve our goal of onboarding 1-million people to purchase and protect wilderness assets. With a strong focus on awareness, engagement, and accessibility, we aim to captivate all planet-conscious individuals, starting with an organic, engaged group interested in the ReFi space, and scaling to reach a greater global audience.

1. Community engagement and advocacy: Our strategy will focus on fostering a vibrant and passionate, global R3WILD community. We will create dedicated online forums, social media groups, and interactive events where community members can connect, share experiences, and actively participate in conservation efforts. This sense of belonging and shared purpose will serve as a strong catalyst for word-of-mouth marketing and advocacy.

2. Partnerships and influencer outreach: Leveraging our extensive network, we will establish strategic partnerships with environmental organizations, conservationists, and influencers who share our mission. Collaborative initiatives, partner discounts and benefits for R3WILD members, and endorsements from trusted figures will help expand our reach and lend credibility to our cause. Influencers with a strong following in the sustainability and conservation space will be instrumental in spreading our message to their engaged audiences.

3. Scaling brand awareness: We will leverage targeted digital marketing campaigns across various channels, including social media platforms, environmental publications, and TV programs (eg. Wild Earth).

4. User experience and accessibility: To facilitate widespread adoption, we will make the process of purchasing wilderness assets as seamless and user-friendly as possible. Our web3 platform will provide an intuitive web2 interface, enabling all users to explore available land parcels, understand their environmental impact, and easily make purchases with cryptocurrency or fiat, without realizing they are interacting with blockchain technology.